Your fragrance is an investment. There’s some precious potion inside that bottle, and you’re wise not to waste it. Which begs the question: What is the most effective way to apply fragrance, so as to not waste any of it, and to maximize its potency? One thing we can assure you is this: The most effective way is not to spray it recklessly into the air in front of you, then walk into the cloud of perfume particles as they float down. That’s a surefire way to waste your top-dollar essence. Instead, read below for the best places to apply your scent, how to do it properly, and when to reapply throughout the day (if at all). 

The Clear and Concise Guide to Men's HaircutsThe process of getting your hair cut proves unnecessarily hard. And the anxiety involved in switching styles overwhelms even the coolest cat. Minimal research — aka a quick Google search — reveals millions of ways to wear your hair. But look around, men's haircuts aren't that different from person to person, and switching styles isn't rocket science. The good ones stick around and the bad ones are blips. If you're looking to switch things up and you need a good reference photo or maybe just a few different ideas, you've come to the right place. 

How Climate Change Could Impact Your SkinIt's OK to be stressed out about the impact even the slightest change in our climate could have on everyday life; research suggests rising water levels could reach high enough to overtake some seaside cities; another suggests a third of all plant and animal species could be extinct — because of habitat or temperature change — by 2050. Hell, we could be next. However, climate change could make a more immediate impact on our skin. Human habits and material manufacturing contribute to the thinning of the ozone, which will increase the amount of UV rays that reach the surface, causing a spike in skin cancer cases, but also a domino effect of other issues. But, there are steps you can take to mitigate the effects.

Is This $200 App-Connected Skincare Device Really Worth It? We Found OutNo, we haven't quite reached the point of robot-owned and -operated spas, but we're close. The Foreo Luna 3 — for men, specifically, which plainly means it's black instead of pink, but they do have one for sensitive skin as well — proves it. Its vibrating core shakes silicone bristles or raised silicone ridges across your skin's surface as you move it in slow, circular motions. The pulsating massage that comes from this dual-sided device helps you clean, massage and tone your skin. It's your own at-home, pocket-sized facial. But how well does it actually work?

The 20 Best Last-Minute Valentine's Day GiftsValentine's Day is today, and if you just got a sinking feeling in your stomach, that might mean that you forgot all about it. Lucky for you, we built out a list of the best last-minute Valentine’s Day gifts to buy. Whether it's something you can run out and grab on your lunch break, or a gift that's entirely virtual (and therefore doesn't require any shipping time), you still have time to come up big for Valentine's Day. Don't worry; we won't tell them you forgot.

The Reading List 

Interesting links from around the web. 📚—• How to want less• A top researcher says it’s time to rethink our entire approach to preschool 

• What science still can’t explain about love

• A cannabis monopoly asteroid is coming