We recently had the chance to connect with Doug Thielen, Director of Marketing at Filson, who is responsible for leading Filson's entire integrated brand and marketing strategy. Doug works across paid media, ecommerce, experiences, social media, content, catalog, digital, public relations, performance marketing and much more to really bring the Filson story to life. Over the past few years, Gear Patrol Studios has had the pleasure to work with Doug and the Filson team on some of our favorite partnerships. We sat down to talk about his favorite marketing campaign, his thoughts on how the Outdoors industry is shaping with the onset of COVD, and his favorite gear. Read More
An Exclusive Look Behind Gear Patrol's Latest Issue: The GP100In a year like no other, product designers could have easily deferred, pushing new releases to 2021. They didn’t. Product innovation and refinement are alive and well, though they may have looked a little different this year. From hand sanitizer to face masks, many of the year’s best new products arrived refreshingly free of hype, solving problems without great fanfare. Then again, after years of waiting, we also received new flagship gaming systems, Rolexes, Land Rover Defenders and the fastest shoe to ever run a marathon.Gear Patrol’s Issue 15, the GP100, is our annual list of the 100 best new releases of the year — capturing all the products that matter most in 2020. To produce it in the age of COVID was no easy feat. So we sat down with Joe Tornatzky, our Creative Director, for an inside scoop of how the cover photo was produced. Read More
Everyone needs a getaway — whatever that adventure entails, we know for certain that quality, reliable gear can make or break your experience. So we teamed up with Thule to create a lifestyle-driven lookbook, capturing the gear you need for your next adventure. Often known for its roof racks and cargo boxes, Thule makes a whole line of high-quality travel bags perfect for outfitting any getaway. We broke down two of its best bags of bags and positioned Thule as the perfect companion for a city getaway or an outdoor adventure beyond the beaten path. See More
