Green Lights and Gasoline: How to Inspire and Motivate Your TeamWhen I heard that our award-winning Gear Patrol Magazine was launching its first themed issue, I was excited. Then I heard that the theme was “Style & Design” and I knew we had to do something special. I've only been at Gear Patrol now for a handful of months, so this was the first issue to come out since my arrival.Just as I began to dig into this endeavor, a little shop in the West Village with a focus on style and design periodicals called Casa Magazines coincidentally called us to restock the latest issue. The wheels started turning. What if we could create some buzz around this classic corner store? I formulated a plan to take to my boss and what happened next was a lesson in leadership I'll never forget. Read More
Client Spotlight: Kate Gagnon from OXO on Building True Partnerships from Existing RelationshipsKate Gagnon leads the digital marketing strategy at OXO, a New York-based housewares brand. In her day-to-day, she focuses on bringing the OXO brand story to life through social, email, blog content and digital partnerships. Previously, she led the digital team at an agency working with clients in luxury lifestyle, design and architecture. Kate is a recent client of Gear Patrol Studios. We had a chance to catch up with her and get her insights around co-branded partnerships, Instagram lurking and power of sponsored content. Read More
Meet the Team: Joe Tornatzky and Sherry Wang Talk Design, Inspiration and the Power of Print
The creative team here at Gear Patrol is expanding and it’s time to meet some of the folks behind the hyper creativity happening across digital and print. We sat down with Art Director Joe Tornatzky and Senior Designer Sherry Wang to talk design, inspiration and the power of print. Read More