We Threw a Gear Patrol Holiday Pop-up in NYC and This is What We LearnedBack in mid-December, we had the distinct pleasure and challenge of launching a Holiday Pop-up Shop for Gear Patrol in the beautiful storefront of Snow Peak’s retail location in SoHo. We were joined by some amazing brands including NOMOS Glashütte, Teva, Skullcandy, Outerknown, Fulton & Roark and Velocio. It was a rollercoaster with mostly highs and a couple of curveballs, just to make things interesting. We were extremely pleased with the overall effort and outcome but certainly learned a few lessons along the way we think are worth sharing. Here’s a quick list of insights and learnings gained from throwing a week-long event at the peak of holiday happenings in NYC. Read More
Client Spotlight: James Atkin of Topo Designs on Two Things Every Marketer Needs to Be in 2019For many of you in and around the outdoor industry, you may already know James Atkin. He’s the smart, fun-loving marketer who’s energized brands like Black Diamond and Goal Zero. James is now the Director of Marketing at Topo Designs, the Colorado-based gear and apparel brand. Topo is a current client of Gear Patrol and we caught up with James leading up to the Outdoor Retailer Snow Show next week to get his take on industry trends and how he identifies and leverages organic marketing moments. Read More
Ali Carr, Managing Editor at Gear Patrol Speaking at Outdoor Retailer
Going to the OR Snow Show in Denver next week? If so, come by and learn about Gear Patrol's unique approach to product journalism from one of the best in the biz. Ali Carr has a long and storied career in media with notable editor roles at publications such as Outside Magazine, New York Times’ Wirecutter and Travel + Leisure. She’s also an accomplished adventurer, widely-published freelance writer and television personality. Ali serves a critical role in Gear Patrol’s editorial leadership, weighing in on overall direction, optimizing content for publication and strategizing on best publishing practices. She also edits all the features for the award-winning Gear Patrol Magazine.Ali will be interviewed by trend forecaster and outdoor industry consultant Jeanine Pesce, founder of RANGE. Learn More