Gear Patrol Uses Data-Driven Editorial to Round Up Readers' Most Purchased ProductsIt’s no secret that when the editors and staff writers at Gear Patrol review a product, they typically include a link to where that product can be purchased. This is pretty standard operating procedure among websites that conduct product reviews and coverage. However, Gear Patrol has earned trust and authority from its discerning, ready-to-purchase audience by delivering a well-crafted, thought-through approach to recommending products the staff loves. In a fun, new editorial franchise known as The Month in Review, the Gear Patrol Editorial Operations team is using data collected through third-party affiliate partners to gather the top 10 most-purchased products for the month. Read More
A Look at What Publishers Can Teach Advertisers - Monica Hare, Head of GPS on AW360AW360 is Advertising Week's portal for marketing industry news. They sat down with Monica Hare, the Head of Gear Patrol Studios, the content marketing arm of Gear Patrol. Monica has spent time on both the agency and publisher side of the equation, and we asked her what the publishing world can offer advertisers and marketers, digging into everything from appealing to customers to approaching your niche base. Read More
In 2017, Gear Patrol Studios began a powerful partnership with Vans in promotion of their new adventure shoe dubbed UltraRange. The campaign consisted of a video series shot on-location on the coast of Japan, alongside Vans professional surfers, Pat and Tanner Gudauskas. GPS produced a visually-driven two part branded content series entitled Surf Break: Japan. The videos integrated the UltraRange shoe in its natural environment as our team explored the coast, the city, the waves and all the compelling characters and destinations in between. Vans loved the content so much that in 2019 we relaunched the series as part of a Surf Break: Japan "Recharge" program, a testament to a great client relationship and timeless content creation. Read More
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