Gear Patrol Launches First Weekly Video Series, Expands Program on Flipboard as Official Platform PartnerAs covered recently by AdForum, Gear Patrol launched its first weekly video series on Saturday, April 6. The series, aptly called This Week In Gear, is a show for enthusiasts highlighting the week’s best new products across the categories of automotive, outdoor & fitness, tech, home, style, grooming and watches. Each of the chosen products receives an executive briefing style report from an in-depth field test from its team of expert Gear Patrol editors. Read More
Claus Enevoldsen of Flipboard on the Power of Co-branding, Enthusiast-driven Content and Partnering with Gear PatrolClaus Enevoldsen is Flipboard’s VP of Global Growth and Business Development and yes, his beard is downright epic. Claus is the consummate marketer. He and his team really get the value of partnerships and when they caught wind that Gear Patrol was launching a new video series, it was only a matter of time before the stars started to align. We had a chance to catch up with Claus and talk about Flipboard, the power of co-branded campaigns, and his love of enthusiast-driven content. Read More
If you follow the menswear world, there’s a good chance you’ve already listened to Jeremy Kirkland’s podcast Blamo!. Jeremy recently interviewed Gear Patrol’s co-founder and Editor in Chief Eric Yang. In the episode, Eric discusses with Jeremy how Gear Patrol grew from a small, two-person operation into a 50+ person company. He also shares his perspective on materialism and why he believes the best brand is the one you love. Read More
East Dane, an online fashion retailer, came to Gear Patrol Studios to develop and create an original video series covering the post-purchase care of products, styling tips and more. Firmly established as a player in the online men’s fashion world, East Dane aimed to take it a step further — they needed to capture the next level of customer retention and wanted to educate online shoppers. Read More