As we sat across the breakfast table from Paul Boutros, the Head of Watches at Phillips auction house, he was nodding and looked pleased. We had just taken him through our proposal for a collaboration between Gear Patrol and Phillips to launch our ninth edition of Gear Patrol Magazine: The Collecting Issue. He immediately recognized an opportunity for Phillips to build value through this idea and replied, “Well, what if we held an exclusive NYC preview for Gear Patrol readers of the watches being featured in our upcoming Geneva auction?” Read More
Introducing In the Field: A New Event Series Aimed at Bringing Readers TogetherIn order to fuel our product passions and get to know our readers better, we’re proud to introduce In the Field, Gear Patrol's new reader-engagement event series produced by Gear Patrol Studios. These sponsorable events are designed to get our readers together with our editors to experience products first hand. They are also an opportunity for brands to get their products in the hands of an engaged, enthusiastic audience — as was the case with our recent evening at Phillips Auction House with The Macallan. Please don’t hesitate to reach out with your sponsorship ideas for an upcoming In the Field event. Learn More
The classic ad industry publication AdForum recently covered Gear Patrol's hiring of Brian Louie as their brand new Head of Commerce. To assume this new position, Brian moved to New York from the Bay Area, where he held various commerce-related roles across well-known brands such as Gap Inc., Levi Strauss & Co. and The North Face. He most recently left the innovative e-commerce startup Drop, where he led buying for the community-inspired product company. As Head of Commerce, Brian will source, merchandise and curate a compelling assortment of products to complement the lifestyles of Gear Patrol readers. Read More
The social and video teams at Gear Patrol, simply referred to here as the Platforms Team, were recently honored by the 2019 Telly Awards. We took home a Silver in the category of Social Video - Best Use of Vertical Format for our custom Instagram Story called “Running Paris”. In the story, producer Brenden Clarke and runner Daniel Moore traversed 17 miles and 38,000 steps of the City of Love at an intense pace of 7:16 minutes per mile. The result is a beautiful and now award-winning immersive piece of social storytelling that gives the audience an inside peek at a running enthusiast’s route of a city with some seriously stunning sights. Other winners in the category include pieces for brands such as Porsche AG and American Airlines. Watch Video