At Gear Patrol, we’re constantly innovating in response to data, reader feedback and industry trends. It was natural, then, that this care and attention would extend to our flagship product, Gear Patrol Magazine, and its stockists. We reached out to some of our key retail partners to learn what works and what doesn’t in the wholesale industry. We also asked what we could do to make stocking Gear Patrol Magazine easy and interesting. To that end, we’ve built a password-protected wholesale portal within the Gear Patrol Store and created attractive pricing tiers based on both quantity and commitment. We worked with ISSUU to add something special to the wholesale listing: a full digital preview of Issue Ten, available only to current and potential wholesale partners. Of the partnership, Daniel Sawney, Head of Publisher Partnerships said, “We’re really excited that Gear Patrol is using ISSUU to expand their distribution. Our mission is to help publishers use our suite of digital tools to connect with their readers and grow their business, and it’s fantastic to have a brand like Gear Patrol on board.” To discuss stocking Gear Patrol Magazine in your store or lobby, drop us a note at: [email protected]
Gear Patrol Events and How to Position Dyson for DadsWe recently partnered with British tech company Dyson on a custom Father’s Day event that took place back on Wednesday, June 12, at the Dyson Demo Store in New York City. Dyson, in seeking to reach a mostly male audience for the first time, entrusted Gear Patrol to reach this target customer. As reported by AdForum, the Dyson team signed on upon learning that Gear Patrol’s readers have a significant HHI and is 3x more likely to have an annual discretionary spend of $2,500+ for home appliances. Read More
We recently launched a new reader-engagement event series for active lifestyle enthusiasts called In the Field. These sponsorable events, produced by Gear Patrol Studios, are designed to get our readers together with editors to experience products firsthand. They are also an opportunity for brands to get their products in the hands of an enthusiastic audience. This past Saturday in Brooklyn, we hosted a two-mile guided run. The activity was bookended by Q+As with industry pros from WHOOP and BKLYN CBD, and was capped at 25 runners. As Little Black Book reports, the event was a genuine way for Gear Patrol to build lasting bonds with its audience. Read More
This issue of Debrief marks one year since we launched this insight-driven newsletter designed for marketers. We certainly hope you've enjoyed reading it as much as we've enjoyed producing it. To thank you for your ongoing support of Debrief, we have a little gift for you. Right now, you can get 20% off your order from the Gear Patrol Store when you use the code DEBRIEF20 at checkout. Shop Now