We're excited to announced that we will be holding Gear Patrol's first annual content-meets-commerce conference on Friday, September 27, 2019 at the Classic Car Club Manhattan at Pier 76 in New York City. This event has been years in the making and is now officially titled Stocked: A Product Culture Conference presented by Hill City. Gear Patrol’s editors spend every day discovering everything there is to know about the goods that touch our lives. Stocked is the culmination of their research, testing and storytelling, delivered to a live audience.Through key talks by industry leaders, editorial presentations from the Gear Patrol leadership and staff, and on-site brand activations, the first-annual Gear Patrol conference will celebrate product culture by unveiling the stories, ideas and people behind the very objects that influence us. This rich content will be supplemented by commerce in the form of shoppable areas and moments throughout Friday’s programming. These shoppable areas will also be open to the public on Saturday, September 28. Learn More
Gear Patrol Founder and Editor in Chief Eric Yang Featured on Real Famous PodcastReal Famous is an educational podcast on brands that people want to talk about. They speak to leaders in creative industries, from Alex Bogusky to Stefan Sagmeister, to learn from their stories: how they got started, the challenges they overcame, the work that defined their careers and what drove them to become a success. Gear Patrol Founder and Editor in Chief, Eric Yang, was recently featured on the podcast discussing that switch from 'blog' to award-winning multi-platform publisher and the future of branded content. Read More
There’s something elemental about the connection that happens when you get a group of people in a room who are all equally passionate about the same thing. Here at Gear Patrol, we’re focused on the intersection of products and life’s pursuits — both are areas beloved by passionate enthusiasts. But it was an evening last June that sparked a new phase of audience interaction for the Gear Patrol team. Read More
Publishers routinely find themselves asking, “Will my audience like this?” — and that’s exactly what the vast majority of marketers need to ask themselves. For the most part, what every brand’s audience takes away is directly tied to the how, the where and the when, and the more you can apply that to your content, the more you can guarantee your potential buyer internalizes it. Join Ben Bowers at Digital Summit Chicago as he reveals key points on becoming a more effective product storyteller. Learn More