This week, the team at Gear Patrol launched a new video format we’re calling My Tour Essentials. This is a platform for musicians and artists to give the Gear Patrol audience a breakdown of gear used when they perform on the road. These products can be as simple as an item constantly carried in a back pocket to a crucial piece of onstage equipment. The videos kick off with a two-part episode highlighting country music sensation, Jordan Davis. Part one features Davis talking through his “everyday carry” or EDC for short. Part two will break down the crucial pieces of gear that allow him to perform at the level his audience expects. Watch Now
Gear Patrol Co-Founder Ben Bowers and 3 Lessons Every Product Storyteller Should Know"Will my audience like this?" is the first strategic question every content creator instinctively asks. But, there's a second, and more important follow-up query that plays an equally important role in content creation that's often disregarded: "will my audience remember my message?" In an era where Americans take in five times more information than they did in 1986 — that’s equivalent to 197 newspapers — making memorable messages is a bigger challenge than it’s ever been before. Gear Patrol Co-Founder Ben Bowers addressed this crucial part of the product storytelling process recently at Digital Summit Chicago. Here are three of the key strategies covered in his presentation that all content creators should consider to insure their message gets through. Read More
The Gear Patrol team just launched the next installment to 2018’s award-winning video Running Paris. That video experience took place within Instagram Stories and followed a world-class runner as he transversed amazing spots within the City of Love. It recently took home a Silver Telly Award for Best Use of Vertical Format. This week, we unveiled Running New York. The follow-up tracks a bespoke, marathon-length run through some of the most interesting locations in NYC. It's also being optimized for several different formats including YouTube, Instagram Stories, as well as other distribution points. Watch Now
Last month, Gear Patrol opened the doors to our first two-day immersive experience called Stocked: A Product Culture Conference presented by Hill City. The event sold out and we could not have been more pleased with such an enthusiastic response. Thank you to all who attended and each brand that participated. We're now excited to announce that Stocked will be back in 2020, so please keep in touch for ticket information. Sign Up for Updates