We recently had the chance to break it down with two team members of one of Gear Patrol’s clients, Backcountry. Larissa Bortz and Colleen O’Neill are marketing managers there. Originally hailing from Washington, DC and Wisconsin, respectively, they are the dynamic duo responsible for all performance/paid partnerships at Backcountry. While in the office, they strategize affiliate, influencer and media campaigns, and are constantly brainstorming new media opportunities, analyzing data and offering insights to optimize partnerships. We chatted with Larissa and Colleen about life at Backcountry, the power of finding quality audiences, as well as their upcoming adventures. Read More
Gear Patrol Co-founder Eric Yang Talks about the Power of Product Journalism on HODINKEE RadioHere at Gear Patrol, we're big fans of the in-depth watch enthusiast podcast HODINKEE Radio. On last week's episode (beginning at the 20 minute mark) Gear Patrol co-founder Eric Yang speaks of his love of watches and products in general. Eric also discusses the responsibility that Gear Patrol has when making recommendations and how he strives to find more meaningful, longer-lasting products. Listen Now
The Gear Patrol team moved into its new space towards the end of 2018 — and even though that sounds like forever ago, the new GPHQ still feels fresh to us. Last week, we asked our talented in-house photography team to shoot some photos of our office. We're excited and honored to give you a peek at the place where we find inspiration to work on the projects we're most passionate about. See More