Plus, Apple's big event, J. Crew and more

Mark Zuckerberg announced that Meta will hold its virtual reality conference on October 11th. The hype around the Connect event comes from the highly anticipated VR headset that will finally be revealed.

The brand's most significant apparel innovation since Dri-Fit is here to create a better world.

Today in Gear is our daily roundup of all the latest product announcements, drops and news from Gear Patrol Studios.

Welcome to Deals of Note, where Gear Patrol captures the five best deals of the day.
Further Reading
⛰️ Patagonia is releasing a documentary about Molly Kawahata's Alaskan expedition🍺 Harpoon Brewery is collaborating with Dunkin' for the fifth time with three new flavors🏥 Check out this drone that has been designed to deliver medical supplies☕ McDonald's is bringing back a treat to go with your coffee

What makes AETHER's Ojai Boot worth talking about –– by Gear Patrol Studios.

Apple's next big iPhone event will take place tomorrow (September 7th) and you can expect more than just the iPhone 14 to be announced. A lot more.

At first, these "giant" trousers were met with memes. Now, they're a core part of the brand's next chapter.

Bags of coffee are more than just pretty packaging.

It's a classic Kith campaign: take new clothing, put said clothing on a famous person (Jerry Seinfeld), snap some photos.

Menswear fans have fond memories of the late J.Crew Liquor Store. Can execs bring it back to life on the Bowery, where construction is underway on a new dedicated men's shop?

Whatever the end of summer marks for you, make it a big one with a chance to win $2,300 in gear from Yamazaki Home, Stil, Loftie, Gobble Graf Lantz, Plants.com and Humble Brands.