Aether Opens New Location in New York City  Aether, maker of winter wear suitable for the streets, the slopes and beyond, has returned to New York City with a new location. The shop in the heart of SoHo is a beautiful showcase of the band’s adventure-ready and impeccably designed technical apparel. To celebrate this opening, Aether is offering a special sale for this location only: Stop by 81 Grand Street this December and get 20 percent off all in-store orders over $500.
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